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Business Relationship Rank

Expand your customer network. Recognise the most important commercial decision-makers and include them in your cultivation of the market.

Business Relationship Index

The acquisition of new customers is usually associated with substantial cost. Building on your existing customer base is much easier and promises much greater success.

How well do you know your own customers? Do you know about the links between your contacts and other companies or decision-makers? We analyse your customers’ power of influence and supply you with qualitative addresses for your up-selling and cross-selling activities.

Our services

Address preparation

  • Updating and validation of customer addresse


BRR refinement

  • Enhancement with extra attributes for evaluation
  • Segmentation of customers by power of influence

BRR analysis

  • Determination of commercial and personal relationships between private individuals (consumers) and mandate-holders (management staff and businesses)
  • Recommendation for implementation action

The benefits for you

  • OFWI data universe, with 510,000 registered businesses, 820,000 people on the commercial register and 6.1 million private individuals
  • Extended private and/or commercial relationship environment to generate leads
  • Qualitative and weighted leads for efficient, targeted cultivation of the market
  • Higher closing rates

Examples of applications

Insurance comp

  • Analysis of private customers to discover management staff and gain company customers

 

Educational institution

  • Analysis of course graduates in terms of potential decision-makers and people who will influence


Contact us for a personal consultation or quotation, tailor-made to your requirements. We would also be pleased to present the advantages of the Business Relationship Rank directly to you on site.

No-cost test accounts
News

News

08.09.2011

parlament.infocube.ch  shows the business network of members of the parlament.