The acquisition of new customers is usually associated with substantial cost. Building on your existing customer base is much easier and promises much greater success.
How well do you know your own customers? Do you know about the links between your contacts and other companies or decision-makers? We analyse your customers’ power of influence and supply you with qualitative addresses for your up-selling and cross-selling activities.
Our services
Address preparation
- Updating and validation of customer addresse
BRI refinement
- Enhancement with extra attributes for evaluation
- Segmentation of customers by power of influence
BRI analysis
- Determination of commercial and personal relationships between private individuals (consumers) and mandate-holders (management staff and businesses)
- Recommendation for implementation action
The benefits for you
- OFWI data universe, with 504,000 registered businesses, 830,000 people on the commercial register and 6 million private individuals
- Extended private and/or commercial relationship environment to generate leads
- Qualitative and weighted leads for efficient, targeted cultivation of the market
- Higher closing rates
Examples of applications
Insurance comp
- Analysis of private customers to discover management staff and gain company customers
Educational institution
- Analysis of course graduates in terms of potential decision-makers and people who will influence
Contact us for a personal consultation or quotation, tailor-made to your requirements. We would also be pleased to present the advantages of the Business Relationship Index directly to you on site.
News
News
27.08.2010
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